Yoga products leader

GAIAM Yoga Designs

I competed for and won the account to rebrand and redesign the packaging for one of Gaiam's major lines. The branding objective was to create new designs coupled with a revived brand story. The design focus was to create a rebrand that reflected the brand story strategically.
  • Re-branding
  • Logo design
  • Package design
  • Brand story
  • Branding positioning
  • Branding guidelines
  • Presentation materials